I listened to a podcast at the weekend – nothing unusual there as I listen to lots of podcasts , particularly those that concentrate on Internet/Affiliate Marketing . This weekend’s podcast was produced by someone who actually does Affiliate Marketing rather than the usual blaggers who simply talk about it so it was worth listening to and the fundamental message from the podcast was fairly straightforward – if you have a blog you should not get bogged down with trying to produce Pullitzer prize type content but simply concentrate on producing regular , informative content.
So , here goes ….
Ten years ago I joined TrustSTFC – the Swindon Town Supporters Trust – I have been supporting my local team, Swindon Town since 1966 and was keen to join a fan’s organisation who had the wishes of the club’s supporters at heart particularly as the club was in what appeared to be a constant financial crisis. Roll forward a few years to 2010 and the landscape had changed considerably , the club had new , competent owners and the fan base was happy that the club was in good hands – I joined the Trust Board in 2010 and took the Secretary position .
It’s fair to say that the Secretary’s position was initially a challenge as there had been a large turnover of Board members as previous members had simply felt that they had “done their bit” and had resigned from the Trust Board now that the club was in safe hands .This rapid turnover created a bit of an administrative problem, however with some help from other board members we soon had our reporting and records back on an even keel.
So for a few years the Trust simply existed , there wasn’t a great deal of interest from the fan base as the Trust was viewed as a campaigning organisation so with nothing to “campaign” about as fans didn’t really see the point . The Board kept the Trust ticking over, kept the existing members updated , ran a few campaigns but at times even the Trust board wondered if it was worth continuing to keep the Trust alive .
Fast forward to the Trust AGM of 2013 and all of a sudden the landscape had changed again , the previous owner/benefactor had sold the club in what is still seen as bewildering haste leaving a set of new owners who were an unknown quantity and to some seemed interesting in asset stripping rather than building for the long term. As a result the Trust AGM was well attended with fan’s being concerned about the new owners and their motives and at the end of the AGM we had two new Board members who were keen to help build the Trust.
Fast forward to the Trust AGM in 2014 and two more people joined the Board who were also keen and willing to work on building the Trust into a relevant organisation for the fanbase.
So with the 2014/15 season about to kick off the Trust now have a revamped website , an up to date membership database , a active Social Media presence and are sending regular newsletters to members regarding the plans for 2014/15.
The cunning plan is to build the membership this year and engage with the membership to further the Trust’s SAFE objectives – see the Trust website to understand these objectives.
With the club’s ownership now decided this is a great time to consolidate and move forward.
So the point of the blog post ?
Players move on , Managers move on , Owners/Blaggers come and go but the fans remain the one constant at a football club – if you are a Swindon Town fan reading this blog post then head on over to the Trust website by clicking the Trust logo below, join the Trust and make a difference !